Privacy Policy

Who We Are

Ruth Targino Beauty Clinic provides beauty, skin, body and aesthetic treatments in Stockwell, London. For the purposes of UK data protection law, Ruth Targino Beauty Clinic is responsible for deciding how and why your personal information is used in connection with our clinic, website, bookings, consultations, treatments, products and communications.

Information We May Collect

We may collect and process different types of personal information depending on how you interact with us. This may include:

• Your name
• Email address
• Phone number
• Address or postcode
• Date of birth or age confirmation
• Appointment and booking details
• Payment and purchase details
• Treatment preferences
• Consultation form information
• Medical history relevant to treatment suitability
• Medication information
• Allergy information
• Pregnancy or breastfeeding status
• Skin, body or treatment concerns
• Previous treatment history
• Patch test records
• Consent forms
• Aftercare notes
• Before-and-after photographs
• Treatment progress photographs
• Messages sent by email, phone, website forms, social media or WhatsApp
• Marketing preferences
• Website usage information
• Technical information such as IP address, browser type, device type and pages visited

We only collect information that is relevant to the purpose for which it is needed.

Health Information and Special Category Data

Because we provide beauty, skin, body and aesthetic treatments, we may need to collect information about your health, medical history, medication, allergies, skin conditions, pregnancy status, previous procedures, treatment reactions or other information relevant to your safety and treatment suitability. Some of this information may be classed as special category data under UK GDPR. This type of information requires additional protection. We collect and use health-related information only where necessary, including to:

• Assess whether a treatment is suitable for you
• Identify contraindications
• Reduce treatment risks
• Provide safe and appropriate services
• Keep treatment records
• Manage aftercare or treatment concerns
• Comply with professional, legal or insurance obligations
• Protect your vital interests where necessary

You must provide accurate and complete information before treatment. Failure to disclose relevant health information may affect treatment safety and results.

How We Collect Your Information

We may collect information directly from you when you:

• Visit our website
• Complete a contact form
• Book an appointment
• Attend a consultation
• Complete a medical or consent form
• Purchase a product or service
• Subscribe to marketing
• Contact us by email, phone, WhatsApp, social media or another communication channel
• Leave a review or testimonial
• Take part in a treatment programme

We may also collect limited technical information automatically when you use our website, such as cookies, analytics data and device information.

How We Use Your Information

We may use your personal information to:

• Respond to your enquiries
• Manage bookings and appointments
• Confirm, reschedule or cancel appointments
• Provide consultations
• Assess treatment suitability
• Deliver treatments safely
• Create and maintain treatment records
• Provide aftercare guidance
• Manage treatment packages or programmes
• Process product or service purchases
• Take payments or issue invoices
• Send appointment reminders
• Manage client support
• Handle complaints or concerns
• Keep internal clinic records
• Improve our services, website and client experience
• Send marketing communications where permitted
• Protect the clinic, our staff, our clients and our legal rights
• Comply with legal, regulatory, tax, accounting and insurance obligations

We will not use your personal information in a way that is incompatible with the purposes described in this Privacy Policy.

Lawful Basis for Using Your Information

We only use your personal information where we have a lawful basis to do so. Depending on the situation, we may rely on one or more of the following lawful bases:

• Contract: to provide services, appointments, treatments, products or programmes you have requested.
• Consent: where you have given clear permission, such as for certain marketing communications or use of identifiable photos for promotional purposes.
• Legitimate interests: to manage and improve our clinic, respond to enquiries, maintain records, prevent misuse and manage bookings, provided your rights do not override those interests.
• Legal obligation: where we need to keep records or share information to comply with the law.
• Vital interests: where necessary to protect someone's life or safety.

For health-related information and other special category data, we rely on appropriate additional conditions under UK data protection law, such as your explicit consent where required, provision of health-related care or treatment, legal claims, or other applicable lawful grounds.

Bookings, Consultations and Treatment Records

When you book an appointment or attend the clinic, we may collect and store information necessary to manage your appointment and provide safe, appropriate treatment. This may include:

• Booking history
• Consultation notes
• Medical and suitability information
• Patch test information
• Consent forms
• Treatment notes
• Product recommendations
• Aftercare advice
• Review notes
• Photos or videos where relevant

These records help us provide continuity of care, monitor progress, manage risks, respond to concerns and meet professional, legal and insurance requirements.

Photographs, Videos and Before-and-After Images

We may take photographs or videos for treatment planning, treatment records, progress tracking, insurance, training, internal reference or marketing. Identifiable photographs or videos will only be used for marketing, social media, website, portfolio or promotional purposes where you have given consent. You may withdraw marketing consent at any time. Withdrawal of consent will not affect lawful use that took place before the withdrawal. Clinical or treatment-record photographs may still be retained where necessary for treatment records, insurance, legal or professional reasons.

Marketing Communications

We may send you marketing communications about our treatments, offers, products, events, programmes or clinic updates where permitted by law. You may receive marketing if:

• You have subscribed or opted in
• You have previously purchased or enquired about similar services and have not opted out
• The law otherwise allows us to contact you

You can unsubscribe or opt out of marketing at any time by following the unsubscribe instructions, contacting us directly or asking us to update your preferences. We will not sell your personal information to third parties for marketing.

WhatsApp, Email, Phone and Social Media

If you contact us through WhatsApp, email, phone, SMS, Instagram, Facebook or another social media platform, we may use the information you provide to respond to you, manage your enquiry, arrange bookings or support your treatment. Please avoid sending highly sensitive information through social media messages unless necessary. Communication platforms may process your information according to their own privacy policies and terms. We are not responsible for how third-party platforms manage your data.

Payments and Purchases

If you purchase products, treatments, packages or programmes, payment information may be processed by third-party payment providers, booking platforms or e-commerce systems. We may receive limited payment-related information such as confirmation of payment, transaction reference, amount paid, product or service purchased and invoice details. We do not intentionally store full card details on our website unless handled securely by an authorised payment provider.

Website Analytics and Cookies

Our website separates essential storage from optional analytics and marketing technologies. Essential storage is used for core site functions and to remember your privacy choices. Optional analytics or marketing tools are only activated after the relevant permission is given. Where enabled, these tools may collect information such as:

• Pages visited
• Time spent on the website
• Browser type
• Device type
• Approximate location
• Referring website
• Interaction with website features

You can choose Essential only, allow Analytics, or allow Marketing through the privacy controls shown on the website. You can change these choices later using Cookie settings in the website footer. Analytics may be used to measure page visits, use of the Treatment Finder and booking-link interactions. Marketing measurement may be used for advertising campaign attribution when an advertising platform is connected. We do not send the detailed answers you enter into the Treatment Finder as advertising parameters.

Sharing Your Information

We do not sell your personal information. We may share your information only where necessary with trusted third parties, including:

• Booking system providers
• Payment processors
• Website hosting providers
• Email and communication platforms
• IT support providers
• Marketing or analytics platforms
• Professional advisers such as accountants, insurers or legal advisers
• Regulators, authorities or law enforcement where legally required
• Medical professionals or emergency services where necessary for your safety

Third parties are only given access to the information they need to provide their service or meet a legal requirement.

International Data Transfers

Some third-party platforms, software providers or communication tools may process personal information outside the United Kingdom. Where this happens, we aim to ensure appropriate safeguards are in place to protect your information in accordance with UK data protection law.

How Long We Keep Your Information

We keep personal information only for as long as necessary for the purpose for which it was collected, including for legal, insurance, accounting, tax, professional, complaint handling and treatment-record purposes. Retention periods may vary depending on the type of information. For example:

• Enquiry information may be kept for a limited period after the enquiry is resolved.
• Booking and payment records may be kept for accounting and tax purposes.
• Treatment records, consent forms and health-related information may be kept for longer where needed for professional, insurance or legal reasons.
• Marketing preferences may be kept until you unsubscribe or ask us to remove them, unless we need to keep a suppression record to ensure we do not contact you again.

When information is no longer needed, we will delete, anonymise or securely dispose of it where appropriate.

How We Protect Your Information

We take reasonable steps to protect your personal information against loss, misuse, unauthorised access, disclosure, alteration or destruction. Measures may include:

• Secure systems and platforms
• Access controls
• Password protection
• Staff confidentiality
• Limited access to sensitive information
• Secure storage of treatment records
• Appropriate third-party providers
• Regular review of privacy practices

No website, email system or digital platform can be guaranteed to be completely secure. However, we take data protection seriously and aim to use appropriate safeguards.

Your Data Protection Rights

Under UK data protection law, you may have rights including:

• The right to be informed about how your information is used
• The right to access your personal information
• The right to correct inaccurate information
• The right to request deletion of your information
• The right to restrict how your information is used
• The right to object to certain uses
• The right to data portability in certain circumstances
• The right to withdraw consent where processing is based on consent
• The right to complain to the UK Information Commissioner's Office

These rights may be subject to legal limits. For example, we may need to keep certain records for legal, insurance, accounting, treatment or complaint-handling reasons.

Accessing or Updating Your Information

You can contact us if you want to access, correct, update or request deletion of your personal information. We may need to verify your identity before responding to certain requests. If we cannot fully comply with your request, we will explain why where required by law.

Children and Young Clients

Some treatments may be restricted by age. Where we collect information from or about clients under 18, we may require parent or guardian involvement or consent depending on the treatment and circumstances. We only collect information about young clients where necessary for booking, suitability, treatment, safeguarding, consent or legal reasons.

Reviews, Testimonials and User Content

If you leave a review, testimonial, comment or feedback, we may use it for internal improvement, website content, social media or marketing where permitted. If the review or testimonial identifies you, we will use it in accordance with your consent or applicable law. You can contact us if you wish to discuss removal of a testimonial or review used by us.

Links to Other Websites

Our website may contain links to third-party websites, booking systems, payment providers, social media platforms or external services. We are not responsible for the privacy practices, content, security or policies of third-party websites. You should review the privacy policies of any third-party platforms you use.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, especially as our website, services, booking systems, treatment programmes and legal obligations develop. The latest version will be published on this page with the updated date. By continuing to use our website, contact us, book appointments or receive services after changes are published, you acknowledge the updated Privacy Policy.